Liugong establishes a subsidiary in Ivory Coast
Aug 08, 2023
Ivory Coast is a transportation hub on the west coast of Africa, as well as an important trade center, shipping center, and financial center in West Africa, known as the "Pearl of West Africa". In 2022, the total trade volume between China and Science and Technology reached 4.461 billion US dollars. China's electromechanical, engineering machinery, building materials, communication, electrical and other products are highly favored in the local market, and the prospects for economic and trade cooperation between the two sides are very broad. Establishing a subsidiary in C ô te d'Ivoire was a thoughtful decision for Liugong.
Ivory Coast is rich in mineral and forestry resources, and has been a major source of raw materials such as minerals and trees for industrial powers since the colonial period; It also has the largest container port in West Africa - Abidjan Port; The West African franc used in C ô te d'Ivoire is pegged to the euro and maintains a fixed exchange rate. The combination of multiple factors has made Liu Gong fall in love with Ivory Coast.
Currently, Liugong's products sold in the West African market are mainly loaders and excavators. In the first half of this year, Liugong bulldozers, concrete equipment and other products achieved breakthroughs in the West African market, becoming a major highlight of Liugong in the region. With the development of Liugong Ivory Coast Company, Liugong will introduce more products, including road rollers, graders, two end busy, cranes, agricultural machinery equipment, etc., which will effectively overcome current business bottlenecks and achieve improvements in channels, products, accessories, services, and other aspects.
For Liugong, the African market is of great significance. In early 2000, Liugong exported products to Morocco in North Africa and established Liugong's first overseas distributor, thus embarking on an overseas journey. At present, Liugong has not only established a South African subsidiary and a West African Ivory Coast company in Africa, but also more than 30 distributors and over 40 sales outlets, selling Liugong's full range of products, covering South Africa, North Africa, West Africa, and East Africa.
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